Latin American Markets
With massive surges in domestic U.S. and European defense budgets and increased competition, the smart money is on U.S. defense firms diversifying internationally into emerging / less crowded markets. One of those markets is Latin America. The Latin American military and law enforcement markets are a region where – since early 2025 – there has been an explosive need for your products. Unfortunately, most U.S. defense firms don’t have a clear strategy to sell their products in Latin America, and very few of them have a well-trained and experienced business development team (much less a sales force) capable of promoting the brand and creating purchasing preference for their equipment and services.
For instance, can you tailor your offer to the specific tactical requirements of the Colombian Army Special Operations Command? Do you know what the Chilean army mechanized brigades are looking for? Are you aware that their budgets are in the billions of dollars? As a result, it is critical for U.S. defense firms to truly understand the markets in which they want to operate — with a “robust” cultural understanding of the end user — and how well your products will be accepted.
Without calling the reserves, the region has almost 3 million men in active duty and ready for war. Are they equipped? They are not. Can their governments afford a massive increase in defense spending? Absolutely! Without knowledge of your customers’ urgent needs, wants, and forecasted demand, your business will be under constant threat from competitors, and you may be failing to extract the maximum value from the massive Latin American markets. Then, and to avoid surprises… you should probably use the Market Intelligence services provided by a team of advisors – already deployed on the ground and not in a London desk – that are truly capable of delivering consulting services that will improve your probability to win contracts supported by a powerful and successful network of local agents and channel partners on each country
Attempting to penetrate foreign markets without a basic knowledge of your client’s operational needs, purchasing preferences, and available budgets can lead to increased risk, frustration, and the expenditure of unnecessary funds, time, and personnel. Understanding the exact military and LE market needs and your customers’ true combat requirements is the bedrock on which your business planning and sales strategy is built.
Control Logistico
Consulting Group Inc.
