Market Intelligence

Market intelligence is key commercial data — relevant to a company’s markets — gathered and analyzed by regional experts specifically presented for the purpose of providing accurate and confident decision-making moves in strategic areas such as market opportunity, market penetration strategy, and market development. With the inflow of a huge volume of marketing data comes the need to handle it better. Unfortunately, all of this market research must be done under a clock ticking away, given the fierce competition to succeed. You MUST find that business opportunity and those military clients’ several months ahead of your competitors. The need for an effective data management tool had never been so significant.

Market intelligence requires the recruitment of international experts because includes gathering key and relevant commercial data from the company’s external environment. The purpose of incorporating Market intelligence into the Business Intelligence
process is to provide senior decision makers (i.e; the management team of the company) with a more “complete picture” of ongoing corporate performance in a set of given market conditions usually at the international level.

Some of the key questions to be answered by your Market Intelligence advisors are:


What will the market size be in 2015-2016 and what will the growth rate be?
Which countries will buy my products and what are the key market trends?
What is driving the market with the Brazilian Army Jungle brigades?
What are the challenges to market growth in Colombia?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by other key vendors?
What are the strengths and weaknesses of my company and products?
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